Newsletter



October 2014 NewsFlash

Wayne Pike Workforce Alliance *** SCORE ~ Business Series ***


Business Startup Fundamentals
November 5th ~ 8:30 - 10:30 a.m.
This is a basic course which every prospective business owner needs to take. We will discuss topics you must consider
such as assessing your skills to be an owner, evaluating your business idea, conducting market research,
studying your competition, deciding which legal format to choose, accounting, local-state-federal
governmental requirements/regulations and more.
Fee for this introductory course is $15 which includes handouts and course materials.

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Branding Your Small Business
November 12th ~ 8:30 - 10:00 a.m.
Branding your small business is more than just a logo. In this 90 minute session we'll discuss all aspects of branding
for a small business. Learn how everything your customers touch, see, and hear is all tied into your 'brand',
and be prepared to leave this session with ideas of what you need to do to start...
Branding Your Business For Success!
Fee for this introductory course is $15 which includes handouts and course materials.

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4-Part Series
Fee for each seminar below is $15 which includes handouts and course materials!


Building Your Marketing Toolkit
Part 1 - 4 Pillars of Digital Marketing
November 13th ~ 8:30 - 10:00 a.m.
Digital marketing has changed the landscape for small business promotion. Now more than ever, small
businesses need to embrace electronic media and use it to build strong relationships with customers, prospects,
and their community. In this 90 minute program you will learn: How to get found - It's all about "discover-ability", Ways to Nurture Relationships, Grow Your Lists of Contacts, & Increase Loyalty, Using Campaigns to Drive Action,
and Analytics & Decision-Making.

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Email Marketing For Success
Part 2 - Newsletters and Announcements
November 18th ~ 8:30 - 10:00 p.m.
Email marketing is not just sending email. It requires strategy and planning.
In this 90 minute program you will learn: Planning Effective Campaigns, Tips to Get Your Email Open and
Keep Interest Alive, How to Integrate Email with Social Media, and How to Develop Content that's Relevant to Your Readers.

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Event Marketing & Registration
Part 3 - Draw More Customers to Your Business or Organization
November 19th ~ 8:30 - 10:00 p.m.
All too often, small businesses and non-profits overlook an important aspect of building business: Events!
What kind of events can you use to promote your business? What are the effective strategies to keep in mind?
In this 90-minute program you will learn: Types of Events, Why Run an Event, Event Promotion,
Online Registration - why bother, and Post-Event Actions & Follow-Up (survey).


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Offers and Promotions
Part 4 - How to Make Them Work For Your Business
November 20th ~ 8:30 - 10:00 p.m.
Every business knows they need to have offers and promotions. How can you be sure you're putting together something
that will work? It can be the key to resounding success and customer loyalty! In this 90-minute session you'll learn:
What are Offers and Promotions, Types of Offers and Promotions, and 5 Steps to Creating a Great Offer.

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Register for each seminar or please contact Wayne Pike Workforce Alliance for more information on this training series.
570-390-7613 or e-mail info@wpworkforce.org.



Pike County Chamber of Commerce
209 East Harford Street - Milford, PA 18337


 Office Hours
Mon-Fri - 8:00am to 4:30pm
 Phone
(570)296-8700
 Fax
(570)296-3921



© Copyright 2017 Pike County Chamber of Commerce